CASE STUDY
Paid Ad Campaigns for B2B/B2C Performance Auto Parts Company
WideFoc.us rapidly grew a B2B performance exhaust company’s Facebook presence to increase visibility and drive demand from an engaged consumer base.
PROBLEM
A B2B performance exhaust company needed to build relationships with consumers who would ask for their products by name at auto parts stores and repair shops. While the brand itself was partially consumer-facing, it offered no direct sales channels and was composed of multiple target audiences: distributors, retailers, professional installers, and car enthusiasts.
SOLUTION
WideFoc.us ran paid both fan base and on-page engagement campaigns on Facebook targeting consumers. WideFoc.us revised the company’s Facebook content strategy to drive demand at national auto parts retailers, with product posts of performance exhausts and emissions-control portfolio brands supplemented with a curated content strategy for automotive enthusiasts.
SOCIAL MEDIA MARKETING
RESULTS
Working together, WideFoc.us’s social ad strategist and assigned community manager built a strong audience using knowledge of the industry, company, and target audiences. We conducted an analysis of the company’s Facebook presence and built ad campaigns based on a synthesis of the best-performing copy and creatives. Using these assets alongside targeted lookalike audiences, WideFoc.us added more than 9,000 fans to the account over the course of a single month at $0.05 cost-per-fan — significantly outperforming the industry benchmark $1.00 cost-per-fan. With more than 10,000 fans and followers interacting with content every day of the week, organic reach grew to more than 50,000 per month.
SOCIAL MEDIA MARKETING
WideFoc.us Services
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Advanced Facebook pixel advertising campaigns
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Targeted Facebook fan campaign
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Daily Facebook posting and monitoring
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Website promotion
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Cross-platform conversations to increase brand visibility
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Real-time monitoring for customer service issues and reputation management
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Monthly reporting
