ABOUT US

 

Real Time Social Media Agency

We are a team of writers, strategists, and marketing specialists who work with clients to build strategic social media plans designed to seamlessly integrate with their larger digital ecosystem and sales goals. Since 2007, WideFoc.us has helped small businesses, nonprofits, consumer brands, and global corporations to elevate, refine, and activate their social media presence.  

MEET THE TEAM
Eric Elkins
CEO, Chief Strategist

 

Eric brings more than 20 years of writing, marketing, ePR, social media, and communications expertise to WideFoc.us clients.

 

A former teacher and scientist, Eric was youth content editor at the Denver Newspaper Agency, and served as co-founder and publisher of Bias Media before joining PR and venture strategies firm Metzger Associates as New Media Practices Manager. In 2007, with companies struggling to understand the value and potential of effective, strategic social media planning, Eric formed WideFoc.us to consult for agencies and corporations, gradually building a team to manage all aspects of community management and content development. Eric serves on nonprofit boards, is an author and keynote speaker, and writes about his food and travel adventures for magazines and online media.

KT Heins
Senior Strategy Manager

 

KT is a social media strategist, freelance writer, and former educator. After finishing her degree in journalism at the University of Missouri, she mastered in creative writing at Colorado State University and taught Composition for two years before pivoting into marketing. She uses her advanced education, writing skills, and can-do attitude to assist clients in achieving their business goals. She's currently located in New York City and acts as the primary account manager on the East Coast — boldly going where WideFoc.us has never gone before. When she's not at work, you can find her hiking, writing, or at a movie theater arcade playing “Mortal Kombat II.”

Cory Cotten-Potter
Senior Community Manager 

 

As a former teacher, editor, and writing center administrator, Cory uses his writing expertise to help clients reach their targets by developing strategic social media plans that align with their larger marketing goals and digital presence — specializing in transforming technical writing into easily digestible, engaging content. He holds a BA from St. John’s College and an MFA from Colorado State University.

Outside of the office, he can be found rebuilding cars and writing fiction. 

Katie Seiffertt
Operations Manager

Katie is an introverted extrovert who loves Malbec and all mysteries except the one involving her children going silent. Being a mom to four kiddos has given her the skills to manage an office of creatives. (Her degree from Regis University in psychology helps, too.)​ When not coordinating Pluto's demanding, public speaking schedule, Katie helps keep her co-workers organized and on deadline. Lately, her free time consists of roping her family into their own version of Extreme Makeover: Home Edition (two kid rooms down!)

Molly Deaver
Ad Strategist

 

Molly was adopted from South Korea when she was four months old and grew up in Roca, Nebraska. She graduated from the University of Nebraska-Lincoln in three years with a degree in advertising and public relations and minor in textiles, merchandising, and fashion design. After working as a Communications Director at a small nonprofit, she ventured to Denver to join the WideFoc.us team. Molly uses her deep ad strategy experience and organizational skills to create and manage paid social campaigns that are constantly optimized for performance.

When she’s not working, Molly enjoys hanging out with her dog, online shopping, decorating cookies, and lettering.
 

Zach Yanowitz
Community Manager & Copy Editor

Zach holds a BA from Tulane University in New Orleans and an MFA from Colorado State University in Fort Collins. He has worked as a waiter, a high school teacher in Thailand, a freelance editor, and a college writing instructor. He likes poetry, comic books, cooking, his dog, and the NBA. Zach’s high-level copy editing ensures that all WideFoc.us content is reviewed for accuracy, syntax, brand voice, and mechanics.

Sarah Shields
Community Manager

 

Sarah has more than a decade of professional copywriting experience, with clients ranging from cruise travel to library software. After finishing her undergraduate English degree from Concordia College - New York, she lived in Australia for two years to complete a Masters of Arts and Media in Digital Media from Griffith University, then returned home to study fiction for an MFA in Creative Writing from Colorado State University. She hopes to never teach undergraduates again.

Amanda Haase
Community Manager 
Originally from Texas, Amanda received her BA in Communications from Baylor University. With more than five years of social media, content creation, and digital storytelling experience, Amanda brings brands to life through eye catching aesthetics and engaging content — specializing in the lifestyle and wellness industries. Outside of work, you can find her cooking, exploring the mountains of Colorado with her husband and two little dogs, or on the hunt for the next best brunch.

Claire Heywood
Community Manager

 

Claire Heywood earned her BA in English Composition at Colorado State University. After graduating, she joined the team at the literary/arts nonprofit Wolverine Farm and assisted with their in-house social media marketing strategy. In an agency apprenticeship at Bright Planning, Claire learned to strategically apply her creative writing skills to client work. As a community manager, Claire brings a strong, adaptable voice and a focus on social media storytelling. Outside of the office, Claire is a songwriter and recording artist. You can find her playing local venues, lounging at Cheeseman park, or planning her next camping trip. 

Cecily Doakes
Copywriter
After pursuing a degree in Organizational Communication, Cecily dove head-first into the wine world, where she earned her sommelier certification. As a community manager at WideFoc.us, Cecily applies her communications chops to developing and writing compelling content for our clients. Cecily adores traveling, writing, food and wine — with a fiery devotion.
Zach Spetzler
Intern

 

Born and raised in Colorado, Zach left for New York after high school to live and study in the big city. Zach has since pursued Communications, Media, Spanish, and Philosophy at Brooklyn College. He also recently returned from a year abroad in Seville, Spain where he spent a year learning Spanish and traveling. Zach’s favorite ways to spend free time include snowboarding, drawing, playing music, people watching, and fantasizing about world travel.

 

As Pluto’s mentee, Zach does everything from content development to media monitoring. His latest adventure is helping senior community manager KT Heins bring WideFoc.us to the Big Apple.

Simone Elkins
Intern

Simone has been an intern at WideFoc.us for the past two summers, curating and tracking content while learning more about social ad strategy and graphic design. She currently attends the University of Puget Sound in Tacoma, Washington and intends to major in Japanese. While at school she is the president of the Anime Club, which holds monthly karaoke parties. She is also the secretary of the Fencing Club and an active member of the campus Writer’s Guild.

 

In her free time, Simone enjoys playing video games, drawing, and writing fanfiction for the Hugo Award-winning website Archive of Our Own.

CONNECT WITH US

 

Get in touch to learn more about how we can drive revenue, increase reach, and build thought leadership for your company. As a full-service social media agency, we know how to help you and your business thrive.

WideFoc.us Office:

1513 Boulder Street

Denver, CO 80211

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