Pluto’s People
Talented professionals who are all up in your socials every day
This is our kick-ass team of writers, strategists, and marketing specialists who work with our clients to build strategic social media plans that seamlessly integrate with their larger digital ecosystem and sales goals. Since 2007, WideFoc.us has helped B2B businesses, nonprofits, B2C brands, and global corporations to elevate, refine, and activate their social media presence.
Eric Elkins
Eric brings more than 20 years of writing, marketing, ePR, social media, and communications expertise to WideFoc.us clients. A former teacher and scientist, Eric was youth content editor at the Denver Newspaper Agency, and served as co-founder and publisher of Bias Media before joining PR and venture strategies firm Metzger Associates as New Media Practices Manager. In 2007, with companies struggling to understand the value and potential of effective, strategic social media planning, Eric formed WideFoc.us to consult for agencies and corporations, gradually building a team to manage all aspects of community management and content development. Eric serves on nonprofit boards, is an author and keynote speaker, and writes about his food and travel adventures for magazines and online media.
CEO, Chief Strategist
Katie Seiffertt
Katie is an introverted extrovert who loves a good rum drink and all mysteries except those involving her children’s homework. Being a mom to four kiddos has given her the many necessary skills to manage an office of creatives (having a degree in psychology from Regis University helps, too). When not coordinating mascot Pluto’s demanding public speaking schedule, Katie keeps the firm organized and the staff on deadline. Her (albeit, minimal) free time consists of binge-watching her favorite shows while working on one of her many art projects.
Director of Operations
Amanda Dunlap
Amanda is a free-spirited Pisces from Dallas, Texas who received her BA in Communications from Baylor University. Having worked in social media for nearly a decade, her expertise ranges from diverse client management and effective content strategy to establishing engaging online presences for brands and public figures through digital storytelling and aesthetics. Her extroverted personality enjoys working with people and helping to bring their visions and goals to life. Outside of the (home) office, you can find her sharing her favorite culinary creations, spending time in nature with friends, or tracking the latest astrological forecast.
Director of Client Strategies & Relationships
Molly Howell
Molly was adopted from South Korea when she was four months old and grew up in Roca, Nebraska. She graduated from the University of Nebraska-Lincoln in three years with a degree in advertising and public relations and minor in textiles, merchandising, and fashion design. After working as a Communications Director at a small nonprofit, she ventured to Denver to join the WideFoc.us team. Molly uses her deep ad strategy experience and organizational skills to create and manage paid social campaigns that are constantly optimized for performance. When she’s not working, Molly stays busy being a new mom and enjoys hanging out with her two dogs, online shopping, decorating cookies, and lettering.
Senior Ad Strategist
Paige Farias
Paige is an aesthetic enthusiast with a keen eye for visual details. She prides herself on conversion-first graphics and platform-specific optimizations all while incorporating her unique artistry into every project. When she's not nose-deep in graphic requests, Paige takes the phrase "hostess with the mostest" to the next level — proudly hosting every family holiday and special occasion. She also considers herself an avid movie buff and flavor fanatic while some refer to her as Mrs. Claus herself.
Graphic Designer
Zach Yanowitz
Zach holds a BA from Tulane University in New Orleans and an MFA from Colorado State University in Fort Collins. He has worked as a waiter, delivery driver, high school English teacher in Thailand, freelance copywriter/editor, and creative writing adjunct professor. He likes poetry, comic books, cooking, his dog, and the Boston Celtics. Zach’s editorial and strategic chops ensure that all WideFoc.us content is streamlined for accuracy, syntax, brand voice, and mechanics to meet client needs.
Managing Editor
Alyssa Ermish
Alyssa got her start as a copywriter and social media guru in the beautiful (and busy) Black Hills of South Dakota. Armed with a BA in English Literature from Chadron State College, a love for storytelling, and an evolving passion for all things social media, she spent three years sharing the western side of the Mount Rushmore State with the rest of the world. Alyssa uses her background in destination marketing to broadcast the experiential journeys of WideFoc.us client products and services. In her off time she enjoys collecting stickers, cross stitching, reading, writing, and growing her collection of houseplants.
Community Manager
Jenna Dreikorn
Jenna is passionate about all facets of marketing from automation tools to effective social media strategies, and she leverages her expertise to create engaging and innovative campaigns for WF clients. Beyond the marketing realm, she finds balance by teaching yoga classes every weekend and enjoying paddle boarding excursions.
Community Manager
Kelsey Weaver
Kelsey is a creative social media manager with a passion for crafting engaging content that converts. With over 5 years of experience in the industry, she has worked with businesses across the globe, from the United States and Mexico to Europe and Asia. Kelsey's relentless pursuit of success for her clients has earned her a reputation as an expert in social media marketing. She stays ahead of the curve, consistently exploring new ways to maximize results and keep her clients at the forefront of their industry. Though now settled in Florida, Kelsey still feeds her love for international travel and cultural experiences. She also enjoys spending time at the beach, learning about alternative medicine, and experimenting with new recipes.
Community Manager
Kimberly VonFeldt
Kimberly is a California-born, Indiana-bred adventurer who received her undergrad in Health Services Management from Indiana University. After working four years in the wellness field, she followed her passions and ventured across the pond to London, England where she studied her postgrad in Global Marketing at Glasgow Caledonian University. While abroad, she gained invaluable experience working with brands like Gymshark, Chaumet, La Mer, The Kooples, and Cîroc. Moving back stateside, Kimberly has honed her digital marketing skills in content creation, email/SMS campaigns, data analytics, and social media marketing with various brands like Foster Grant, Readers.com, and Swedish outdoor brand Fjällräven. In her free time, she enjoys volunteering for organizations that improve wildlife conservation and loves to spend time hiking outdoors, traveling, and learning about different cultures. Kimberly likes to use all parts of her professional and personal experiences to encourage curiosity and creativity in everything she does.
Community Manager
Pluto
Pluto is a betta fish originally hailing from a LoHi pet store where they received their F.S.H degree with honors. Over the last 15+ years, our “office fish” has absorbed much wisdom about social media strategy (by osmosis). Pluto likes eating fish pellets, listening to Reel Big Fish, and flopping around on the beach.
