CASE STUDY
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Master-Planned Community
$0.14 Cost-per-Click
RESULTS MATTER
As part of our commitment to achieving real results on social media, WideFoc.us crafted a tailored social media strategy to help a longtime master-planned community client showcase their quick move-in homes (QMIs). By developing impactful assets along with a tailored paid social strategy, traffic from our campaigns was one of the top three website traffic sources month after month with an average cost-per-click significantly lower than other campaigns.
PROBLEM
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Denver Metro Area developer sought to boost website traffic to their quick move-in homes landing page
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Social media engagement was strong, but leadership prioritized quicker home sales — necessitating a targeted online strategy
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A master-planned community developer in the Denver Metro Area was challenged with driving additional web traffic to its quick move-in homes page. Although our ongoing social media management was responsible for significant engagement and website traffic, the developer’s leadership team needed to move homes quickly.
SOLUTION​​
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Allocation of paid media budget to QMI-focused campaigns on Pinterest, Facebook, and Instagram
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Compelling advertisements to seamlessly integrate with the developer's brand aesthetic and user aspirations
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To address the challenge of amplifying the online visibility of a specific page on the website while continuing to build a sense of place for the community, WideFoc.us recommended allocating some paid media budget to QMI-focused campaigns on Pinterest, Facebook, and Instagram. By leveraging the visually-oriented nature of the platforms, we crafted compelling and engaging advertisements that seamlessly integrated with the developer’s brand aesthetic and user aspirations.
RESULTS
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Strategic targeting of interested demographic led to a 700% increase in online visibility and impressions within first month
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Over 12,000 website clicks at an average of $0.14 cost-per-click
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By strategically targeting the demographic most likely to be interested in seamless and convenient home buying, we generated assets for the client and achieved an outstanding 700% increase in online visibility and impressions within the first month, ultimately driving more than 12,000 website clicks for the campaign in 2023 at an average of $0.14 cost-per-click. This significant boost was measured through analysis of website analytics, social media metrics, and online advertising performance.
