Low-Cost Paid Campaign for Homebuilders Pre-Sale
Starting from a blank slate, WideFoc.us proved that a disciplined organic-first strategy combined with a well-executed paid approach can drive serious results. WideFoc.us established organic communities on Facebook and Instagram to lay the groundwork for sales. When paid social launched on a minimal spend, the first-month numbers told the story: thousands of website visitors, hundreds of new Facebook fans, a dramatic increase in page impressions, and an impressively low cost-per-click.