During this challenging time, the WideFoc.us team would like to help nonprofits stay strong by assisting with their social media effectiveness in an affordab...

“A thousand years or more ago, When I was newly sewn, There lived four wizards of renown, Whose names are still well known: Bold Gryffindor, from wild mo...

Did you know that top-performing Facebook and Instagram posts are videos and compelling images? That means you should be bold with your visual assets! Pull y...

If you know anything about me, it’s this: I love reality television. I consider reality TV quality content no matter how trashy it is. I’ll save you from my ...

Just like Taylor Swift, Twitter doesn’t have the best reputation. Yet despite its bad publicity (Thanks, Kanye), we have a soft spot for this problematic pla...

Twitter went wild, but still isn’t making money. Facebook got self-conscious, but still is slowly taking over the world. Instagram emulated Snapchat, but sti...

You’re out and about in the city and come upon a scene that you find compelling and picturesque. You’re enthralled by bright colors, twinkling lights, and in...

Whether you’re a marketing director, a CMO, or a small business owner, you probably look at the consistent work and intention that goes into an effective soc...

If you’re a small business owner, or maybe just a sleep-deprived social media manager, you’re likely skilled at procrastinating and somewhat weary of Faceboo...

Whether we’re launching a client’s Instagram presence, or taking on an account that isn’t performing well, the first question we’re asked is always about the...

Lately I’ve been assisting our office betta fish Pluto with the Widefoc.us Twitter account. Having Pluto manage our Twitter means we bring a unique perspecti...

We’re all guilty of social media faux pas. We’re inundated with so many so-called social media don’ts: sharing too many pictures of your kids; not sharing en...

No more link preview changes? If you manage social media, you’ve likely noticed a major change. Facebook just announced that it will no longer allow users to...

“Our social media person quit, and we’ve been trying to keep up ourselves, but nobody has time to post consistently.” “The person we hired is good at writing...

Is it pronounced “GIF” or “JIF”? In social media circles, the answer tells a lot about the person asked. But we all agree that GIFs are high-performing piece...

Snapchat is the OG of “stories,” around long before Instagram and Facebook adopted their own version of the 24-hour memoir. When I first discovered the creat...

Facebook’s news feed algorithm shows preference for video posts, but one of the most challenging tasks when it comes to producing videos is implementing simp...

If you’re into social media (and you most certainly are because you’re reading this blog), you understand that Snapchat is the app for millennials. I’ll be t...

I had just returned home from the grocery store, and my daughter was playing “Overwatch” on the couch. As I put away my sundry purchases, I mentioned to her ...

Bots, bots, and more bots! Facebook’s annual developer conference, F8, kicked off April 18 in San Jose, CA. The highlights? A slew of advancements in artific...