Still photos, snappy videos, filters, or Boomerangs? Whether on our personal profiles or our clients’ accounts, the WideFoc.us team...

I’ll admit it: the first time I sent an ugly selfie on Snapchat, I took it three times to get the right kind of ugly. You know, high...

Bold, in-depth cover stories about social media always fill me with a mix of apprehension and optimism. Coverage in mainstream media...

Here at WideFoc.us, Leah Charney, our chief flamingo wrangler and director of operations, likens proper social media etiquette to a...

Recently, a potential client decided that his company wasn’t ready for a sustained, strategic social media program. The startup had just...

In today’s connected world, the fact that a business’s presence on social media can grow and retain customers is a reality. We also know...

As a community manager, I am a firm believer in the importance of engagement. It’s the reason why social media is social. It’s why social...

Here are some stories for you. Ian (@ianxcarlos) is working on a new book. He’s drinking iced coffee to help stay up and edit his latest...

We recently did a big project for a nonprofit where they were going to maintain daily social media management in-house, but needed a plan...

As technology ushers in an unprecedented age of globalization, it often seems like the world just keeps getting smaller. This is...

Here’s the thing about Facebook. It’s always changing. The news feed algorithm gets tweaked, the ad standards are adjusted, its privacy...

I recently received an email from someone at a New York-based social media agency, asking if I’d be interested in writing about a new...

We know that business owners only have so much time in the day, and that tackling all the stuff that’s important after dealing with...

As a freelance writer by trade, I learn new things every day in my role as a WideFoc.us community manager (CM). Although authenticity is...