Augmented Reality, Video, Bots, and So Much More - Highlights from the Facebook Developer Conference
Bots, bots, and more bots! Facebook’s annual developer conference, F8, kicked off April 18 in San Jose, CA. The highlights? A slew of...
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- May 15, 2017
7 Apps We Love for Better Instagram Posting
Still photos, snappy videos, filters, or Boomerangs? Whether on our personal profiles or our clients’ accounts, the WideFoc.us team...
- Jul 22, 2016
In Praise of Snapchat, Social Media's Inner Child
I’ll admit it: the first time I sent an ugly selfie on Snapchat, I took it three times to get the right kind of ugly. You know, high...
- May 15, 2016
Forget Branding, Effective Social Media is About Building
Bold, in-depth cover stories about social media always fill me with a mix of apprehension and optimism. Coverage in mainstream media...
- Feb 15, 2016
How Small Businesses Can Master Social Media
Here at WideFoc.us, Leah Charney, our chief flamingo wrangler and director of operations, likens proper social media etiquette to a...
- Sep 15, 2015
Why You Shouldn’t Hire an Intern to Manage Your Social Media
Recently, a potential client decided that his company wasn’t ready for a sustained, strategic social media program. The startup had just...
- Aug 6, 2015
Why Customer Service and Social Media Management are Inseparable
In today’s connected world, the fact that a business’s presence on social media can grow and retain customers is a reality. We also know...
- Jul 22, 2015
Why Run Online Contests?
As a community manager, I am a firm believer in the importance of engagement. It’s the reason why social media is social. It’s why social...
- May 26, 2015
We'll say it again: Snapchat is THE social platform of 2015
Here are some stories for you. Ian (@ianxcarlos) is working on a new book. He’s drinking iced coffee to help stay up and edit his latest...
- Feb 2, 2015
Your Lack of a Social Media Strategy Leaves Money on the Table
We recently did a big project for a nonprofit where they were going to maintain daily social media management in-house, but needed a plan...
- Dec 11, 2014
Writing for Diversity: A Few Pointers on Inclusive Copywriting
As technology ushers in an unprecedented age of globalization, it often seems like the world just keeps getting smaller. This is...
- Nov 24, 2014
The Sky Isn't Falling: Facebook's November 2014 Changes
Here’s the thing about Facebook. It’s always changing. The news feed algorithm gets tweaked, the ad standards are adjusted, its privacy...
- Jun 9, 2014
Blogger Outreach: Do This, Not THAT
I recently received an email from someone at a New York-based social media agency, asking if I’d be interested in writing about a new...
- Jun 3, 2014
Three Time-Savvy Social Media Tips for Business Owners
We know that business owners only have so much time in the day, and that tackling all the stuff that’s important after dealing with...
- Mar 12, 2014
Five Things Every New Community Manager Should Know About Twitter
As a freelance writer by trade, I learn new things every day in my role as a WideFoc.us community manager (CM). Although authenticity is...