May 15, 20177 Apps We Love for Better Instagram PostingStill photos, snappy videos, filters, or Boomerangs? Whether on our personal profiles or our clients’ accounts, the WideFoc.us team...
Jul 22, 2016In Praise of Snapchat, Social Media's Inner ChildI’ll admit it: the first time I sent an ugly selfie on Snapchat, I took it three times to get the right kind of ugly. You know, high...
May 16, 2016Forget Branding, Effective Social Media is About BuildingBold, in-depth cover stories about social media always fill me with a mix of apprehension and optimism. Coverage in mainstream media...
Feb 15, 2016How Small Businesses Can Master Social MediaHere at WideFoc.us, Leah Charney, our chief flamingo wrangler and director of operations, likens proper social media etiquette to a...
Sep 15, 2015Why You Shouldn’t Hire an Intern to Manage Your Social MediaRecently, a potential client decided that his company wasn’t ready for a sustained, strategic social media program. The startup had just...
Aug 6, 2015Why Customer Service and Social Media Management are InseparableIn today’s connected world, the fact that a business’s presence on social media can grow and retain customers is a reality. We also know...
Jul 22, 2015Why Run Online Contests?As a community manager, I am a firm believer in the importance of engagement. It’s the reason why social media is social. It’s why social...
May 26, 2015We'll say it again: Snapchat is THE social platform of 2015Here are some stories for you. Ian (@ianxcarlos) is working on a new book. He’s drinking iced coffee to help stay up and edit his latest...
Feb 2, 2015Your Lack of a Social Media Strategy Leaves Money on the TableWe recently did a big project for a nonprofit where they were going to maintain daily social media management in-house, but needed a plan...
Dec 11, 2014Writing for Diversity: A Few Pointers on Inclusive CopywritingAs technology ushers in an unprecedented age of globalization, it often seems like the world just keeps getting smaller. This is...
Nov 24, 2014 The Sky Isn't Falling: Facebook's November 2014 ChangesHere’s the thing about Facebook. It’s always changing. The news feed algorithm gets tweaked, the ad standards are adjusted, its privacy...
Jun 9, 2014Blogger Outreach: Do This, Not THATI recently received an email from someone at a New York-based social media agency, asking if I’d be interested in writing about a new...
Jun 3, 2014Three Time-Savvy Social Media Tips for Business OwnersWe know that business owners only have so much time in the day, and that tackling all the stuff that’s important after dealing with...
Mar 12, 2014Five Things Every New Community Manager Should Know About TwitterAs a freelance writer by trade, I learn new things every day in my role as a WideFoc.us community manager (CM). Although authenticity is...