Digital nomad in yellow raincoat with laptop sitting at the seashore.
CASE STUDY

 

Multinational Cybersecurity Corporation, Influencer Partnership Campaign

As a component of social media support for a $1.15 billion cybersecurity brand, WideFoc.us designed and executed a global influencer partnership program, activating digital nomads and tech influencers worldwide to promote the brand’s new B2C product on Instagram and YouTube. The campaign produced evergreen photo and video assets for the client’s exclusive use and provided enormous visibility and reach for their social channels at a low CPM. 

PROBLEM

 

The client launched a B2C VPN product in 2019, protecting users on-the-go as they work, bank, and operate on public WiFi via laptops and mobile. To elevate visibility in a crowded market, the client was in need of visual assets that showed the SAAS product in use and influencers to speak to its effectiveness and drive up awareness around the globe..

SOLUTION

 

Widefoc.us designed an influencer partnership campaign to attract and engage digital nomads and others leading the #laptoplifestyle. 

Together with the client, we designed an evergreen brand awareness campaign and established audience personas. WideFoc.us assessed influencers based on their expertise, engagement rates, content style, storytelling capabilities, content quality, and brand-alignment. We managed all outreach, partnering with influencers to assure content quality and proper brand representation across channels. WideFoc.us provided content edits, guidance, and recommendations for influencers as they created Instagram posts, YouTube videos, Reels, Stories, and more. 

 

WideFoc.us also directly managed compliance and payments for identified influencers, including brand standards, FTC guidelines, and contracts and payments, and facilitated conversations between the client and influencers to assure they adhered to campaign guidelines. 

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INFLUENCER PARTNERSHIP CAMPAIGN
RESULTS

The #WiFiSecurity campaign is ongoing – with digital nomads in 2019 and #workfromhome tech and gamers influencers in 2020 and 2021. To date, influencers have produced 353,193 social media impressions at a CPM of $63, which is well below the industry average for an organic influencer marketing campaign. Assets developed during the influencer partnership program include Instagram Reels demonstrating the product, video on Instagram and YouTube, and professional photography, all for exclusive reuse by the client – a source of evergreen content for years to come.

INFLUENCER PARTNERSHIP CAMPAIGN
WideFoc.us Services 

 

  • Campaign creation + consultation

  • Audience persona development

  • Influencer research + procurement

  • Influencer engagement + outreach materials + contract negotiation

  • Budget management + allocation

  • Influencer content quality control + optimization + content scheduling

  • Development of social content for brand use

  • Reporting + analysis on campaign performance

 
CONNECT WITH US

 

Get in touch to learn more about how we can drive revenue, increase reach, and build thought leadership for your company. As a full-service social media agency, we know how to help you and your business thrive.

WideFoc.us Office:

1513 Boulder Street

Denver, CO 80211

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