CASE STUDY
Municipal Law Enforcement Agency
WideFoc.us created an approachable brand voice and messaging for a city law enforcement department, increasing positive social engagement while facilitating community growth.
SOCIAL MEDIA MARKETING
RESULTS
WideFoc.us significantly increased the department’s social fan base while improving the overall tone of community engagement. In less than three years, WideFoc.us drove up organic fan growth on Twitter (+205%) and LinkedIn (+373%) , while using Facebook ad strategies to increase page likes by more than 762%, with targeted ad spends as low as $0.09 cost-per-fan.
WideFoc.us continues to improve community engagement and increase positive interactions by monitoring for online reputation issues, testing content, and tweaking ad strategy as the audience grows.
SOCIAL MEDIA MARKETING
WideFoc.us Services
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Daily, real-time Facebook, Twitter, and LinkedIn community management
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Curated and owned content planning and posting
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Digital asset creation
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Advanced Facebook fan base and engagement campaigns
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Crisis monitoring, online reputation repair, response strategy
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Monthly reporting and optimization