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The Blog
Social media tips, team musings, Denver events

Two webinars: Influencer Outreach and B2B Social Sales

Updated: Apr 21, 2022

Are you wondering how social media outreach and engagement is changing during these difficult times? Fundamental best practices remain: Be consistent, be authentic, share and engage, and consider your target audiences’ needs. But tactics and strategies are shifting. So at, we’re providing additional support — and not just to our clients.

Adapt to Thrive: Influencer Campaigns During COVID-19

May 8, 11am MDT

During this time of social isolation, engagement with sponsored content on Instagram has increased by more than 40%. But is it really the right time to pay influencers for posts and Stories as our communities are increasingly anxious about COVID-19?

The answer is yes — if done properly, with attention to brand values and your customers' current needs. Join Senior Strategist KT Heins as she lays out strategies for successful influencer outreach to drive brand visibility and results.

Register here.

B2B Selling in the New Normal: Leveraging Social Media and Building Deeper Relationships

May 14, 9 am MDT

With uncertainty about our friends’ and families’ health, what’s going to happen with the economy, and the outlook for the future, it can be difficult to imagine moving sales forward in a sensitive way. But many businesses are still working to help their own customers, and your company may have the leadership expertise or services that they need. B2B sales has always been about building relationships, and that’s true now more than ever.

Join Social Media CEO Eric Elkins and Tony Cascio, Managing Partner at Value Selling Associates, as they share best practices for building trust, generating new leads, and closing sales in this uncertain environment.

Register here.

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