CASE STUDY
Strategic Live Posting Turned a Global Summit into a Standout Success for Audience Engagement and Reach
280% Post Engagement Increase
RESULTS MATTER
To increase visibility and engagement for a global anti-piracy association’s annual summit, WideFoc.us executed a live posting campaign with on-site support. By creating real-time content that captured the energy of each session, audiences worldwide were engaged and actively participated throughout the event.
The result: Post engagement surged by 280%, with impressions up 80% and comments and clicks up 400% from previous events. Content outperformed platform benchmarks, fueling major increases in reach and interaction throughout the summit.
PROBLEM
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An association dedicated to fighting digital piracy lacked real-time posting strategies, which limited engagement with its global partners and audience.
Social media content strategy centered on pre-promotion and post-event wrapups, leaving a gap in capturing the energy and real-time takeaways of in-person events. With a mandate by leadership to make real gains in sharing ways the association shaped worldwide conversations and supported the critical topics presented throughout the summit, our client asked WideFoc.us for new strategies.
SOLUTION
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WideFoc.us developed and executed a live posting strategy designed to highlight leadership insights, collaboration, and key takeaways as they happened.
With a member of WideFoc.us on the ground at the conference, we implemented real-time posting during summit panels, pairing event photos with concise, engaging captions to capture key moments in real-time. Strategic use of hashtags and tagging amplified visibility with partners, members, and the general public, ensuring posts reached not only attendees but also industry professionals who otherwise may have missed news about the event. Coordinated collaboration and content approvals with the association’s team kept messaging consistent and allowed for timely updates to drive higher engagement throughout the summit.
RESULTS
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280% increase in engagement
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10k organic impressions
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250% improvement in shares
Live posting brought the global association’s summit content to life, driving higher engagement, stronger visibility, and deeper audience connections, reaching audiences worldwide on X and LinkedIn.
The campaign achieved a 280% increase in engagement, an 80% rise in impressions, and a 400% lift in both comments and clicks. Shares climbed by 250% for the month, showing that audiences were actively interacting with and amplifying the conversation.
By focusing on real-time posting, timely visuals, and strategic tagging, WideFoc.us turned event moments into measurable outcomes. Summit content earned standout results, with the event wrap-up post achieving a 45.6% CTR, with 9,605 organic impressions and 2,598 total clicks. The campaign strengthened the association’s credibility as a leader in its field with its worldwide membership and stakeholders.
WideFoc.us Services
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Event Lifecycle Content Planning (pre, during, post)
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Live Event Coverage and Real-Time Social Posting
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Content Strategy and Development
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Social Copywriting and Visual Storytelling
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Thought Leadership Strategy and Amplification
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Engagement and Community Management
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Paid Campaigns for Visibility and Reach
