WideFoc.us is seeking a talented, detail-oriented social ad strategist to assist in driving business goals for our clients on social media channels. The position is contract and part-time to start, with potential to join the team as a full-time employee in time.
Responsibilities:
Work with our clients and community managers to determine goals per quarter or year, as well as more granular ad objectives for each month
Determine which platforms would be most successful to meet client objectives
Look at content weekly to determine which organic posts did well or need help and set up small ad campaigns to promote them
Help community managers with appropriate ad copy and photos that will perform best with their ad objectives
Conduct frequent A/B testing for each client to determine which ad styles are returning optimal results
Read data weekly to determine what needs to be adjusted and what is performing well
Analyze data at the end of each month and use findings for client reporting and to inform objectives for the following month
Meet regularly with community managers to inform them on ad progress and train them on building and optimizing ads for each client
Content responsibilities as needed
Qualifications:
2+ years working in Facebook Power Editor
Intermediate or better experience working in advertising APIs for Twitter, LinkedIn, Instagram, and Pinterest
Must have experience writing high-performing ad copy and building campaigns from scratch
Intermediate or better experience working with marketing data; able to analyze the data in a way that tells a story and informs future advertising decisions
Skilled in reporting and breaking down data for community managers and clients to explain the “why” and the “what happened”
Previous case studies of clients whose ads have performed at or below the standard CPAs
Experience managing both daily and lifetime budgets, as well as overall campaign budgets, to fit each objective
Advanced understanding of ad objectives and products on social channels, and which will work best with each client
Team player; must be patient and a good communicator and have experience working with all personality types
If you’re interested in this contract position, please email a resume, writing samples, 1-2 case studies or examples of your social advertising campaigns, and a quick description of how you approach social media advertising to info@widefoc.us. Be sure to put “Ad Strategist” in the subject line.
