The WideFoc.us Blog
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Now Hiring: Ad Strategist

Updated: Jun 23, 2020



WideFoc.us is seeking a talented, detail-oriented social ad strategist to assist in driving business goals for our clients on social media channels. The position is contract and part-time to start, with potential to join the team as a full-time employee in time.

Responsibilities:

  • Work with our clients and community managers to determine goals per quarter or year, as well as more granular ad objectives for each month

  • Determine which platforms would be most successful to meet client objectives

  • Look at content weekly to determine which organic posts did well or need help and set up small ad campaigns to promote them

  • Help community managers with appropriate ad copy and photos that will perform best with their ad objectives

  • Conduct frequent A/B testing for each client to determine which ad styles are returning optimal results

  • Read data weekly to determine what needs to be adjusted and what is performing well

  • Analyze data at the end of each month and use findings for client reporting and to inform objectives for the following month

  • Meet regularly with community managers to inform them on ad progress and train them on building and optimizing ads for each client

  • Content responsibilities as needed

Qualifications:

  • 2+ years working in Facebook Power Editor

  • Intermediate or better experience working in advertising APIs for Twitter, LinkedIn, Instagram, and Pinterest

  • Must have experience writing high-performing ad copy and building campaigns from scratch

  • Intermediate or better experience working with marketing data; able to analyze the data in a way that tells a story and informs future advertising decisions

  • Skilled in reporting and breaking down data for community managers and clients to explain the “why” and the “what happened”

  • Previous case studies of clients whose ads have performed at or below the standard CPAs

  • Experience managing both daily and lifetime budgets, as well as overall campaign budgets, to fit each objective

  • Advanced understanding of ad objectives and products on social channels, and which will work best with each client

  • Team player; must be patient and a good communicator and have experience working with all personality types

If you’re interested in this contract position, please email a resume, writing samples, 1-2 case studies or examples of your social advertising campaigns, and a quick description of how you approach social media advertising to info@widefoc.us. Be sure to put “Ad Strategist” in the subject line.