Last Wednesday, Facebook announced that it would start to allow business owners and business page admins to list job opportunities on their new job market page, which is equipped with its own designated landing page. Listing a job on Facebook is free, unlike on LinkedIn, which charges employers each time a potential candidate views a post.
Is Facebook trying to steal users from LinkedIn? According to Facebook, they are going after a much larger job market and an untapped audience that LinkedIn had not previously appealed to. Facebook trumps LinkedIn’s smaller daily user base, and it also has a more diverse audience. The new job board aims to not only promote professional positions, but also provide hourly, part-time, and other opportunities for younger job hunters and those who may not have a college degree.
Job postings will be available to individuals in the US and Canada. When applicants apply, their data will be pre-populated from Facebook, with an option to alter information, and applications will be delivered through the Facebook Messenger app to employers.
Facebook stated, “This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile,” and is giving users more reason to use Facebook products.
Why should you care?
What is important for advertisers and business owners (which are now the same thing when it comes to Facebook) to note is Facebook's big push to mobile and Messenger. The job listing provides a new avenue for business owners to advertise and use Facebook’s diverse toolkit of products, which just seems to keep growing. Facebook also announced in November that Messenger ads were going to be available, and they’ve been educating businesses on how to get users to start conversations online with their business pages.
This is just one more reminder that Facebook can be a powerful platform for B2B outreach and engagement. Decision-makers within the companies you’re trying to reach may be active on the platform, especially via their mobile devices.
By Carrie Gottschalk
Carrie is Senior Strategist at WideFoc.us, and excels at creating effective social advertising campaigns for our clients. In her free time, she’s an avid traveler, a Denver foodie, and she dedicates her marketing and PR prowess to the nonprofit Denver Active 20-30 as a board member.