WideFoc.us

WideFoc.us presents social media seminar on Feb. 23

WideFoc.us presents:

"Creating a Sustainable Social Media Program"

Your new year's resolution was to do better at using social media for yourself or your company, but you can already feel yourself slipping. Did you take on too much, too soon? Did you set unrealistic goals and expectations for your online outreach?

Join Eric and Dina from WideFoc.us as we discuss the essential steps toward creating a social media program that you and/or your team can sustain from week-to-week and month-to-month. When you leave the seminar, you'll have a strong grasp of what you can do immediately to get your social media strategies and execution on track.

Hot snacks (and cold ones, too) will be served.

When: Tuesday, February 23, 2010 from 5:30 PM - 7:30 PM (MT)

Where: Paris on the Platte

           1553 Platte Street

           Denver, CO 80202

How much: $29, or two for $50

RSVP here. 

Seating is limited!

WideFoc.us sponsors January Mile High Social Media Club

This month's Mile High Social Media Club program is called "Corporate & Organizational Social Media Policy," and WideFoc.us is honored to be sponsoring the event.

We believe a concise yet flexible policy, combined with solid training in best practices (and how not to be stupid), are two keys to helping employees and stakeholders make the most of their enthusiasm about their brands.

To register, click here.

Playback of Eric's teleseminar on sustainable social media plans now available.

On Thursday, November 19, Eric spoke about creating a sustainable social media plan as part of the New Denver Ad Club's 3rd3rsday program. 

Essential elements to a sustainable plan were discussed, including:

• Audience identification
• Platforms where your audiences are gathering
• Agreed-upon messaging templates
• Defined goals
• Defined timelines
• Editorial calendar
• Defined roles for each stakeholder

For the entire program, click here.

Eric is talking about something other than social media

Eric will be speaking about his new young adult/middle grades novel, Ray, reflected, at JAAMM Fest at the JCC in Denver On Saturday, November 7. 

Phillips Social Hall 

Doors open at 7PM.

$5 General Admission 

Tickets: www.maccjcc.org

More info on the Facebook event page, here.

Catch the video of the Social Media Conversation for Journalists

Eric is on another panel...this one for journalists

Eric will be part of discussion for "journalists and newsies" on September 30, presented by the Heartland Chapter of the National Academy of Television Arts and Sciences.

The goal of the panel is to answer the question, "What do you want to know about using social media?" 

He'll be sharing the dais with:

Misty Montano, Assignment Editor, CBS4 News 

Dave Webb, Customer Retention Manager, The Denver Post; Founder, Mission Driven Marketing

Wendy Norris, Fellow, Knight Digital Media Center News Entrepreneur Program 

When:

September 30, 2009

5:30 - 6:15 p.m. Networking

6:15 - 8:30 p.m. Panel Discussion

Where:

Denver Press Club

1330 Glenarm Place, Denver

Cost:

Free to NATAS members

$10 for Denver Press Club and PRSA members

$15 for nonmembers

Complimentary hors d'oeuvres

Cash bar

 

Space is limited!

You must RSVP by September 28.  Payment will be taken at the registration table.  

In your RSVP, please state whether you are a member of NATAS, DPC or PRSA.

RSVP by emailing here: office@emmyawards.tv

Find more info here.

Thursday, August 27: The Future of How Global News Is Delivered and the Rise of the Fractured Communications Class

Join Eric Elkins and a powerhouse panel of speakers at BusinessWire's hosted workshop.

When: Thursday, August 27

8:00 - 8:30 a.m.: Registration and Continental Breakfast

8:30 - 10:00 a.m.: Presentations and Audience Q&A

 

Where: 

Denver Athletic Club

1325 Glenarm Place

Denver, CO  80206

More info here.

Elkins writes Twitter basics article for Elephant Journal.

Should you use Twitter? The only honest answer is… “maybe.” The social network and microblogging platform is a media darling, and allows users to engage in meaningful, interesting conversations with people ("tweeps") all over the world.

But it isn’t for everyone. (more)

Elkins to speak on blogging panel June 29

Eric Elkins will join fellow bloggers to speak on a panel that will explore the idea of blogging as a form of self-portraiture.

Other participants include:

• John Common, Hit Record and Play
• Eryc Eyl, Westword music writer
• Michelle Lee, In the Kitchen With Bossygirl
• Naomi Zeveloff, The Lady Finger

The panel is part of the Mizel Museum's "My Self" exhibition, which opened May 4.

Details:
When: Monday, June 29, 8:00 pm
Where: Forest Room 5 Restaurant, 2532 15th St., Denver, 80211
Cost: $5

Feel free to RSVP on Facebook!

Wink Optical taps WideFoc.us to build client base and awareness

Boulder-based Wink Optical is a very special place. Owners Dr. Liz and Brian Erley have created an “optical fusion of personalized service, leading edge science and distinctive style.” Their fully-digital equipment is among the most advanced available, which means their  prescriptions are the most accurate in the region. And their paperless system makes them a very green organization.

Creative Strategies Group, an event marketing and sponsorship agency handling Wink’s PR and marketing, brought WideFoc.us into the mix to help the company leverage its upscale client base and reputation for superior accuracy and scientific expertise.

Wink's marketing goals pose a unique challenge —  They need a localized outreach that attracts discerning individuals willing to invest in themselves (their high-quality services aren’t inexpensive but you truly get what you pay for). How do we build awareness of their amazing customer service and highest-quality diagnostic tools for a very targeted audience?

The good news is that Boulder is packed from mountain to valley with early adopters who are smart and tech-savvy and are willing to spend a few extra dollars for the very best services and products. They don’t compromise when it comes to their health, and they know that their eyewear is an essential part of their day-to-day wellness.

WideFoc.us has created a plan for Dr. Liz and Brian to spread the word, in a very personal way, about how they care for their patients. Through the launch of a Wink blog and use of LinkedIn to build awareness of their thought leadership in the optical industry, plus the use of Facebook and Twitter to cultivate localized conversations and affinity with Boulder influentials, WideFoc.us has created a hybrid approach, with lots of coaching and shared execution, to help the Erleys “Think Globally, Wink Locally.”

Utilizing Social Media Tools to Maximize Outreach for Events and Businesses

How are you using social media tools to build awareness for your events and add value to your event sponsorships?

Colorado Festivals and Events Association (CFEA) is hosting an educational session discussing how to use social media to promote your event, organization or product.

Join social media strategist Eric Elkins, CEO of WideFoc.us, for help navigating the growing social media landscape and enhancing word-of-mouth awareness. Learn which social networks work the best for promoting your events or companies and how to use blogs, forums, LinkedIn, Twitter, Facebook and more to engage your audience, propagate messages and content, as well as improve outreach about your event or product. Plus, learn how to measure your success with online conversation tracking tools.

Seminar Schedule: Wednesday, May 27, 2009
Session: 1:00 - 5:00 p.m.
Networking Happy Hour: 5:00 -6:30 p.m.
Registration: Discounted rate for CFEA Members: $30 per member*
                    Non-CFEA Members: $40 per person*
                    Pre-registration required.
*Includes first beverage at the Networking Happy Hour! Go to www.coloradofestival.com to download the registration form. Pass it along to others who may be interested!