CASE STUDY
​
Regional Home Services
Company
9x Lead Increase
RESULTS MATTER
Quality Organic Posts and Paid Social Delivered 9x Leads for HVAC Company
As part of a strategic push to drive lead generation for a home services provider, WideFoc.us implemented a coordinated paid and organic campaign. By combining targeted ads with timely, informative content — spotlighting HVAC solutions, maintenance tips, and homeowner education — we reached potential customers when they were most likely to act. The result: Lead form-fills jumped by more than 500% in just eight weeks, and qualified customer inquiries grew by more than 9x compared to the baseline.
PROBLEM
-
The client had no strategic paid social in place, and inconsistent organic posting wasn’t driving engagement or conversions.
Website traffic was low, lead volume was unreliable, and existing social efforts weren’t reaching the right audience. Without a consistent presence or targeted strategy, organic content failed to capture homeowner attention — especially during key seasonal windows for HVAC services. WideFoc.us recognized the opportunity to align social efforts with homeowner intent, using paid campaigns and purposeful content to drive engagement and turn interest into qualified leads.
.jpg)
SOLUTION
-
A coordinated organic content plan and geo-targeted paid campaigns focused on HVAC services and seasonal relevance.
WideFoc.us developed a unified strategy to increase visibility and generate qualified leads for the client. A consistent stream of organic content helped build trust and position the brand as a go-to resource for HVAC solutions. In parallel, the team launched targeted paid social campaigns through Meta, directing high-intent local audiences to the client’s website. Ad creative highlighted timely service needs and was tailored to resonate with homeowners in specific service areas. This combination of steady organic presence and precision-targeted ads drove meaningful engagement and a strong lift in lead volume.
RESULTS
-
Website traffic from Facebook and Instagram increased by 512%, with 9x qualified customer leads generated in the first eight weeks.
-
Follower growth, impressions, and engagement rose across both platforms, signaling stronger audience connection and relevance.
By aligning seasonal messaging with high-intent targeting, WideFoc.us turned ad spend into measurable business results. Paid campaigns directed local homeowners to the website at key decision-making moments, while consistent organic content built brand trust. This integrated strategy expanded reach and led to trackable leads and service bookings, showing how a focused social media approach can drive real-world outcomes.
