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Get in touch to learn more about how we can drive revenue, increase reach, and build thought leadership for your company. As a full-service social media agency, we know how to help you and your business thrive.

WideFoc.us Office:

1513 Boulder Street

Denver, CO 80211

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CASE STUDY

 

Multinational Cybersecurity Corporation,

Social Campaign Activation
 

As part of our ongoing social media strategy work for a global cybersecurity client, WideFoc.us developed a one-off event and social media campaign that encouraged middle school students to participate in Cybersecurity Awareness Month while generating evergreen social media content for future use.

SOCIAL MEDIA MARKETING
RESULTS

The #CyberSmart campaign launched in tandem with the on-site student-focused Cybersecurity Awareness Month event, reaching more than 1.1 million users on Twitter while generating vibrant discussion among parents and students about cybersafety. Assets developed during the event, including quotes from students, video, and SME insights, were used on social channels and remain evergreen content for additional activations. This pilot program and follow-up campaign highlighted cybersecurity best practices while developing an ongoing relationship between the school district and the company. WideFoc.us is working with the client to repeat the event at a larger scale in October of 2019.

SOCIAL MEDIA MARKETING
WideFoc.us Services 

 

  • Multi-channel campaign ideation and execution

  • Pre-, during, and post-event strategy with social media activations

  • Survey creation and implementation

  • Hashtag research and strategy 

  • Leveraging earned media 

  • Development of evergreen social content

  • Measurement of campaign KPIs