Boulder-based Wink Optical is a very special place. Owners Dr. Liz and Brian Erley have created an “optical fusion of personalized service, leading edge science and distinctive style.” Their fully-digital equipment is among the most advanced available, which means their prescriptions are the most accurate in the region. And their paperless system makes them a very green organization.
Creative Strategies Group, an event marketing and sponsorship agency handling Wink’s PR and marketing, brought WideFoc.us into the mix to help the company leverage its upscale client base and reputation for superior accuracy and scientific expertise.
Wink's marketing goals pose a unique challenge — They need a localized outreach that attracts discerning individuals willing to invest in themselves (their high-quality services aren’t inexpensive but you truly get what you pay for). How do we build awareness of their amazing customer service and highest-quality diagnostic tools for a very targeted audience?
The good news is that Boulder is packed from mountain to valley with early adopters who are smart and tech-savvy and are willing to spend a few extra dollars for the very best services and products. They don’t compromise when it comes to their health, and they know that their eyewear is an essential part of their day-to-day wellness.
WideFoc.us has created a plan for Dr. Liz and Brian to spread the word, in a very personal way, about how they care for their patients. Through the launch of a Wink blog and use of LinkedIn to build awareness of their thought leadership in the optical industry, plus the use of Facebook and Twitter to cultivate localized conversations and affinity with Boulder influentials, WideFoc.us has created a hybrid approach, with lots of coaching and shared execution, to help the Erleys “Think Globally, Wink Locally.”
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