WHEN: Thursday January 22nd 5:32pm-6:32pm PST
Join PR genie Starr Hall with special guest social media strategist Eric Elkins, CEO of WideFoc.us, for information about quick and easy ways to keep apprised of your company's online reputation. Make sure that your efforts are paying off- STOP wasting your time online and ATTEND THIS TRAINING!
Brand reputation is no longer the domain of the company. With the advent of interactive media, the ubiquity of inexpensive production tools, and the influence of consumer reviews on purchasing behavior, the concept of brand protection has grown beyond trademarks and advertising. Whether it's on Yelp or craigslist, ripoffreports.com , or someone's personal blog, the reputation of your company is in the hands of the consumer. And that's a good thing. Consumer influence on reputation opens huge opportunities to engage potential customers, co-opt messages, and enhance word-of-mouth and front-of-mind transmission within days and weeks rather than over the course of months or years. Of course, you need to know what's being said about your brand, and have solid strategies and messaging in place.
To get $59 OFF the normal tuition of $79 for this training CLICK HERE.
Teleseminar conference information will be sent to you after registration. Conference line space is limited, register today!
Creating brands worth evangelizing about is often misunderstood. The connection between the core values - the soul of the company and the soul of the customer - is why customers evangelize. They have found a temple of core value at which to worship. It’s mythic. It’s epic. The brand becomes icon because it connects to the subconscious yearnings of the customer, imprinting on the brain. The pictured emotional experience becomes a conduit through which the customer can again be touched by those core values.
Those pictures and emotions then become language in the brain of the customer. And it’s the language of evangelism.
Posted by: brand4profit | March 02, 2009 at 11:36 PM